Philippine Digicon 2022

Participants will need to download the vFairs mobile app.

The event will feature Ely Buendia of the Eraserheads.

Update: October 27

An Endless Journey

We arrived before lunch where Cathy Yang was interviewing Magic Johnson and what his current and planned investments. PLDT seems to be betting a lot on the NBA since there really isn’t a connection between Magic and future telecoms technlogy or the metaverse.

Women Power Panel

After lunch, women leaders formed a panel to talk about women leading digital transformation.

Fellowship Night

The last event was a Fellowship Night with Ely Buendia and dinner

Update: October 28

Emerging Technologies

Top companies gave talks on how they used Emerging Technologies in their own digital transformation. Included was AIoT which is the merger of AI and IoT.

Nokia gave a talk about communication service providers (CSPs) and Communication Platforms as a Service (CPaaS). Grab was an example – Grab relies heavily on Google Maps to find drivers and passengers. Nokia’s innovation was “network as a code”.

UBX gave a talk on how to start digital innovation – by contemplating death.

Sulong Forward by DTI and Joey Concepcion

Joey Concepcion gave a talk about Go Negosyo, while the DTI gave a talk about their MADALI program.

Go Negosyo’s mantra was:

• mentorship
• money
• market

Digital Hesitation

Coca-Cola and Prince gave talks on how they used technology for their operations.

Customer Behavior and Demand

Unido gave a talk about their companies like Landers and Popeye’s and how they use data to understand customer behavior.

Their brands have very advanced operations:

• Landers is a Filipino brand that is seeking to expand to Southeast Asia
• It takes 35m pesos to create a Popeye’s store and 1b pesos to create a Landers store